UGC-Net/JRF: Paper II – Commerce → Business Economics

UGC-Net/JRF: Paper II – Commerce

Meaning and scope of business economics
Objectives of business firms
Demand analysis: Law of demand; Elasticity of demand and its measurement; Relationship between AR and MR
Consumer behavior: Utility analysis; Indifference curve analysis
Law of Variable Proportions: Law of Returns to Scale
Theory of cost: Short-run and long-run cost curves
Price determination under different market forms: Perfect competition; Monopolistic competition; Oligopoly- Price leadership model; Monopoly; Price discrimination
Pricing strategies: Price skimming; Price penetration; Peak load pricing

Accounting and Auditing